How It All Started
It began with a simple thought.
We ride bikes ourselves, and on the road there are always small annoyances. We wondered if we could make something—anything—that would make riding a little more comfortable.
I wasn’t a product designer. But I happened to have a friend who was an engineer. One long conversation later, we were on the same page.
That’s how it started: a tiny workshop, just the two of us, trying things out.
The Name: BSCOBBER
BS stands for Blue Sky—the open sky we love riding under.
Cobber is slang for a trusted mate, someone you can rely on.
We’re not chasing the flashiest or the newest.
We want to make the gear you trust most when it really matters.
That’s the idea behind the name—and our starting point.
From “Just for Ourselves” to Crowdfunding
Once the first samples were ready, we used them ourselves. They worked well—but the cost was high.
When we shared them with fellow riders, many said, “You could actually sell this.”
But how? Like most small teams, we ran into the same problem first: money.
That’s when we discovered crowdfunding. It felt like a way to meet our first group of people—those riding the same road as us.
A Crowdfunding That Didn’t Go as Planned
It wasn’t a total failure—the campaign was funded.
But the success didn’t really belong to us.
With no experience in marketing, we relied on an agency. Due to miscommunication and staff changes, the project went completely out of sync. We didn’t know when products should ship. We didn’t even know when the funds arrived.
Problems piled up, and we didn’t know how to handle them.
What kept us alive were a few small custom orders, which slowly turned us into a small OEM factory. But that was never our dream.
We wanted to face users directly—to hear praise and criticism without barriers. That’s what building a real brand meant to us.
One day, an AliExpress customer asked us,
“Why hasn’t the product from your crowdfunding shipped yet?”
That’s when we finally realized what had happened.
After difficult negotiations, the agency only covered part of the shipping cost. In the end, we absorbed all the losses ourselves and delivered products to every backer.
It was a hard lesson, paid for by our own inexperience.
But it taught us something essential: we had to learn to walk on our own.
Where We Are Now
We’re still learning—every day.
What makes us happiest is knowing that, even if we’re not perfect, every step is moving us forward.
Today, we run our own website, Instagram, Facebook, and Discord. We manage them ourselves, sharing in a way that may be clumsy, but always honest.
For the first time, we can truly hear your voices—and build products based on what you actually need.
That’s when everything started to feel meaningful.
What We’re Really Trying to Do
We’re outdoor people ourselves. And out on the trail, we often find tools that don’t quite work—too heavy, too complicated, or simply unnecessary.
The gear we believe in should be simple, reliable, and lightweight.
It should reduce your load, not add to it.
A real companion, not a burden.
That’s why every conversation with users matters so much to us. Real needs always come from real use. And when shared ideas turn into real products, the joy is hard to replace.
This is also why we believe in fair pricing.
We keep our margin at around 15–20%—enough to grow sustainably, and enough to keep prices reasonable.
Between expensive big-name gear and cheap, unreliable factory products, choosing isn’t always easy.
We want to offer another option: honest products, dependable quality, at a price that doesn’t turn outdoor passion into a luxury.
We believe progress comes from innovation—and from sharing.
This is a road we want to keep riding.
So if you’re an outdoor enthusiast too, with a small idea, a clever thought, or a problem that still needs solving—
come talk to us.
We’d love to hear from you.
